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Mike Brown

Mike Brown

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Mike Brown
 
 
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  • Mike added a blog
    Anticipating What's Next
    How do you prepare for all the twists and turns the future holds? This Business Week quote from the dawn of the new century lays out... a solid and workable approach to being ready for what's next: “Forecasters who extrapolate from today inevitably get tomorrow wrong…(but) by pitting multiple scenarios of the future against one another and leaving many different doors open, you can prepare yourself for a future that is inherently unpredictable. Brainstorming pays off. And the...moreless
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    9 months ago
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  • Mike added a blog
    Forecasting What's Next
    Sheryl Connelly, opening speaker for the 2009 AMA Market Research Conference, is the Global Trends and Futuring Manager at Ford Motor Company. I met... her at a customer segmentation conference in the fall of 2008. She both chaired the conference and delivered a talk on how Ford was attempting its comeback, in part, by adopting an outside-in strategic approach. As the challenges facing the economy have changed dramatically even since then, her message has become more important. Amid so many...moreless
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    10 months ago
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  • Mike added a blog
    What's Behind "What's Next" - The Conference Theme
    As the AMA Marketing Research Conference Committee considered event themes, there was tremendous interest in a very forward-looking conference theme... in light of the uncertainty prevalent about the future in so many companies. As market research professionals, we're uniquely qualified to reach across disciplines in creating and communicating the insights necessary for our companies to move more aggressively and confidently toward success amid dramatic shifts in economics, technology, and...moreless
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    10 months ago
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  • Mike has updated this profile
    10 months ago
  • Mike's has updated the profile photo on this profile
    10 months ago
  • Mike joined the group Marketing Research Conference 2009
    10 months ago